For us, quality is not a vague concept or a convenient phrase used for promotion. It is something that requires accountability, attention, and decisive action. This perspective became tangible during a chilly weekend in October, when an unexpected call brought urgent news. A close friend shared that a historic T-shirt factory in Mohnton, Pennsylvania, was on the verge of shutting its doors after more than one hundred years of continuous operation. The closure meant more than the loss of a business; it signaled the disappearance of a skilled workforce and a legacy of craftsmanship built across generations.
The next day, driven by both concern and curiosity, I made the trip to see the facility firsthand. Inside, I met workers who had dedicated decades to refining their expertise. The building itself reflected a long history, with machinery that had endured economic shifts, wartime demands, and the steady pressures of a changing industry. Despite the challenges it faced, the factory was still operational, still capable. What stood out was not just the weight of its past, but the untapped opportunity in front of it. The knowledge was there, the systems were in place, yet what it lacked was renewed commitment and vision.
Prior to this visit, we had been planning to establish a new T-shirt manufacturing site in Texas. However, walking through the Mohnton facility made it clear that much of what we hoped to build already existed within those walls. The presence of in-house knitting equipment meant that fabric could be developed from the ground up, starting with raw yarn and ending with finished material. This level of control opened the door to experimentation and the ability to create truly distinctive textiles. After reviewing the practical considerations and discussing the situation openly with Sasha, the decision became clear. Rather than allowing the factory to fade into history, we chose to invest in its future.
Once operations had ceased and the building had gone quiet, we returned with a new purpose. Machines that had been shut down were brought back to life, and many of the original workers came back to continue their craft. What had previously closed as Mohnton Knitting Mills began a new chapter, grounded in its original location and sustained by the same skilled hands.
The mill’s roots trace back to the late nineteenth century, when Eastern Pennsylvania was a thriving hub for textile production in the United States. Over time, it evolved from a modest, water-powered operation into a comprehensive knitting and sewing facility. It adapted through periods of conflict and peace alike, contributing to wartime production efforts and later becoming one of the few remaining domestic producers of specialized knit garments. Its longevity was the result of constant adaptation, and its revival follows that same spirit.
Today, fabric production takes place locally using circular knitting machines that ensure consistency in texture and durability. Cotton sourced from American farms is carefully selected and blended to achieve desired qualities. Some stages of production rely on modern advancements, while others still depend on traditional methods that have proven reliable over time. Nearby sewing operations complete the process, where garments are cut, assembled, inspected, and finished with precision. Quality is not treated as a final checkpoint but as an integral part of every phase.
Bringing design and manufacturing together in one location has significantly changed how we approach product development. Designers work closely with the people making the garments, allowing for immediate adjustments, testing, and refinement. While we continue to maintain global production partnerships, the T-shirt remains central to our identity. Its origins are deeply tied to American history, having been worn by laborers and soldiers before becoming a universal staple. Producing it domestically reflects an appreciation for that heritage rather than a sense of nostalgia.
From the beginning, the goal has been to create a superior cotton T-shirt, one defined by better fit and longer wear. Achieving that required persistence, experimentation, and a willingness to challenge assumptions. By overseeing every step of the process, from selecting raw cotton to final stitching, we have gained a level of control that allows for continuous improvement. Today, a range of fabrics, including slub and pima cotton, are produced in Mohnton, with ongoing development always in motion.
Behind each finished piece are individuals whose expertise shapes the outcome. Experienced workers, some with decades in the industry, bring knowledge that cannot be replaced by machinery alone. Partnerships with cotton growers across states like California, Texas, and Georgia ensure that quality begins at the source. Every stage of production, from raw material to finished garment, takes place within the United States. This approach represents more than oversight; it reflects a commitment to craftsmanship, community, and the enduring value of doing things the right way.

